Members of Daisy Alliance reached out to us in 2016. With a global reach and a grassroots touch, our goal was to show Daisy Alliance as the advocacy group for nuclear non proliferation.
We did the research; Here's what we found.
Since the fall of the Berlin wall in 1989 and the subsequent dissolution of the USSR, nuclear proliferation has fallen out of the public dialogue. New generations of uninfomred voters exist.
Our goals were two fold.
First to solidify perceptions that Daisy Alliance is the premiere authority on nuclear non proliferation with a rebranding, and new web presence serving as a platform to educate, unite, and empower.
Second, through the use of research and strategic marketing, to create a new generation of voters concerned with nukes falling into the wrong hands and/or contaminating the environment.