Client:Chasing Trees

Date:2016

Type:Design | Typography

Site:chasingtrees.agency


A proportionally spaced high-dpi-screen-first typeface We realized we were consistently hand lettering a modern typeface that was designed around symmetry, readability, and taking advantage of modern high DPI displays for use in client work. After many different projects with different clients culminated in the use of logos and headlines painstakingly created letter by letter a consistent new aesthetic was emerging as a solution to clients demands. To save time on projects we decided to internally create a new typeface based on the aesthetic of these hand lettered solutions. Now we are pleased to announce the release Ouroboros for sale to the public.